Company News, Marketing News

Beauty Enthusiasts Eye Burgundy Mascara

Experts at Spate dub the trendy color a “big win” for the brown-eyed community.

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By: Lianna Albrizio

Associate Editor

With burgundy a sought-after color for Fall 2024, as rocked by models on Fashion Week catwalks draped in Duran Lantink, beauty enthusiasts are keen to wear it on their lashes. According to market research firm Spate, burgundy mascara is the moment’s top-growing makeup trend. The makeup has an average of 1.3K monthly searches and a +556.7% year-over-year (YoY) growth. Analysts are attributing much of its growth to TikTok; the trend peaked on the app during the week of April 14, garnering 589.1K...

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